Delivering 100+ links across 11 countries


Digital PR



To drive links, coverage, and boost SEO visibility for fasthosts, we created a digital PR campaign to highlight the biggest fake influencers on social media.


Links in 11 countries


TV features

The approach

Using social media data we were able to reveal the celebrities with the highest percentage of fake Instagram followers.

The launch

We pulled the data into an interactive asset which we hosted on fasthost’s website and outreached globally.

View the asset

The results

The campaign landed in publications including Forbes,, MSN and more. It was also featured on The Philip DeFranco podcast which has 3.1 million subscribers.

We gained coverage in 11 countries, including Greece, UK, Spain, Italy, Australia, Austria, Cyprus, USA, Sweden and Canada.